Case Study
Hudson Park Interior DesignA luxury interior design firm, based in Naples, Florida, in its first year of business seeking growth and lead generation.
Building a Brand and Relationships for a Up & Coming Luxury Interior Design Firm
Client: Hudson Park Interior Design
Location: Naples, Florida
Industry: Luxury Interior Design
Role: Marketing/Business Development/Website
Hudson Park Interior Design is Naples’ premier luxury design studio, founded by L.A. DeRiggi with an architecturally-driven, award-winning expertise in custom-crafted residential, commercial, and hospitality projects. Known for curating spaces that transcend the ordinary, blending local flair with global influences that enhance their client’s lifestyle, Hudson Park has built a strong reputation among clients and industry professionals. However, with the rising competition and evolving market dynamics, owner L.A. DeRiggi recognized the need to enhance their brand awareness, target specific segments like builders and architects, and generate leads to sustain their growth.
Details
Driving Brand Awareness & Lead Generation for Hudson Park
Challenge
Hudson Park Interior Design faced several significant challenges. Despite their excellent track record, they struggled to maintain top-of-mind awareness among builders and architects. They needed targeted marketing campaigns to reach and engage these specific groups effectively. Additionally, Hudson Park lacked a robust strategy for generating high-quality leads and converting them into ideal clients. Competing in a crowded market, it was crucial for them to differentiate their brand by highlighting their unique value propositions and innovative products. Finally, building meaningful relationships with key industry professionals was essential for expanding their network and increasing their credibility.
Featured Publications
Finalist for Best of Interior Design
Cover Feature for Design + Decor
Expert Reference for Real Simple
Our Solution
To address these challenges, Refined Scope implemented a comprehensive strategy comprising several key elements. We tailored a multi-channel marketing campaign specifically targeting builders and architects, while other channels remained client-focused. This included utilizing digital platforms such as social media and industry-specific forums to reach a wider audience, as well as leveraging traditional platforms like complimentary feature articles in trade magazines and direct mail campaigns to ensure comprehensive coverage. We optimized landing pages with clear calls to action and segmented email marketing campaigns to help capture and nurture leads effectively. To differentiate Hudson Park from competitors, we highlighted their unique value propositions, enhanced their visual identity through consistent branding, and used storytelling techniques to communicate their brand story and core values. Additionally, Refined Scope attended networking events and launched a dedicated builder campaign to foster relationships with industry professionals. This included hosting virtual and in-person events like e-meetings and industry luncheons, as well as partnering with influential builders and architects to showcase Hudson Park’s projects and capabilities.
Growth & Engagement
184%
Reach
113%
Signed Contracts
2
Work Secured
Testimonial
“Working with Refined Scope for digital marketing has launched the online presence of my company into the next level. From social media to website maintenance to exclusive custom marketing campaigns within my industry, Refined Scope provides a wealth of knowledge and modern ideas in a digital world that is constantly and rapidly evolving. Refined Scope stays ahead of the trends and looks into the next generation of what to expect, while making it easy for my company to understand and implement the creative direction. I look forward to the exciting opportunities ahead as a byproduct of working with Refined Scope.”
L.A. DeRiggi, Owner
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Take the first step
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