Case Study
Bangkok Thai CuisineA Southern Indiana small business struggling during the 2020 pandemic with the rising cost of goods, third-party delivery service fees, and social distancing regulations.
How We Turned a Locally-Owned Restaurant on the Brink of Closing into a Thriving Business in the Midst of the Pandemic
Client: Bangkok Thai Cuisine
Location: Bloomington, Indiana
Industry: Restaurant/Food Service
Role: Website/Hosting/Maintenance
In the bustling world of culinary delights, Bangkok Thai Cuisine of Bloomington, Indiana, has always stood out as a beloved restaurant known for its exceptional dishes and warm hospitality. Operating within the highly competitive food service industry, they have consistently attracted a loyal customer base. However, the unforeseen challenges of the 2020 pandemic put their resilience to the test.
Details
Boosting Sales in a Pandemic
Challenge
The onset of the COVID-19 pandemic brought unprecedented challenges to small restaurants. Social distancing measures and a general economic downturn led to a significant decline in foot traffic and in-house dining. Bangkok Thai’s reliance on third-party delivery services further exacerbated the situation, as the escalating fees ate into their already dwindling profits. The need for a solution that would allow them to reach customers directly, without the extra financial burden, became critical for survival.
Solution
Understanding the urgency of the situation, Refined Scope stepped in with a comprehensive solution. Our team designed and launched a user-friendly website tailored to Bangkok Thai Cuisine’s needs, enabling customers to place orders directly from the restaurant. This digital transformation not only eliminated the dependency on third-party delivery services but also provided a seamless and branded customer experience. The website features intuitive navigation, secure payment options, and integrated tracking, ensuring customers could easily order their favorite dishes with confidence.
Approx. Annual Savings
36k
Return Users
1200
Sales Increase
175%
Gross Sales
Testimonial
“We are so happy and satisfied with Refined Scope’s customer service. Whenever there is a problem, she is always there to help out. Always reply to emails very quickly and very efficient. We couldn’t be more grateful for Jordyn’s service. Definitely recommend Refined Scope.“
Pete Setmark, Owner
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